“We hope the exhibition will better educate the public on the need and urgency of protecting traditional culture,” said Wang Wenzhang, vice-minister of culture.
He also praised BMW’s efforts, which “open up a new model for corporate citizens to take part in intangible cultural heritage protection”.
The displays are part of the more than 120 tangible and intangible cultural heritage items that the BMW Culture Journey has explored in the past five years.
The caravans have journeyed to the ancient Silk Road in the northwest, the Grand Canal in the east, Gansu and Sichuan provinces in the west and Fujian and Guangdong provinces in the south, as well as the central provinces Shanxi, Henan and Hubei.
The exhibition is creatively integrated with the “five elements” in traditional Chinese culture – fire, wood, metal, water and earth – to represent the characteristics and significance of the routes each year.
The combined length of the journeys now total 12,000 km. The company donated more than 5 million yuan to 43 cultural heritage protection programs during the period.
Full story BMW Journeys Cultural Awareness
