Bmw has a focus on EfficientDynamics, with what they consider to be the sports car of the future. The car has two forms of power including diesel engine and electric. Efficiency and motion is often mentioned throughout this video and of course emotion. Some of this technology is available now at BMW, with some further in the future. By using computers in this way they can design a car they think will be the future of BMW that fits in their values and what they believe to be the values of their customers. Of course this is just a vision now, but as we know with BMW, they have the ability ot deveop what ever they want. Beautiful and fasination is also mentioned and to show the way.
