BMW have been chosen to be the official automotive partners to the London 2012 Olympics. Due to the success of BMWs efficiency dynamics programme and its ability to reduce CO2 emissions. The London committee of the Olympic and Paralympics games (LOOG) has decided to choose BMW as its sustainability partner. This means that BMW will provide official fleet vehicles to the Games. It will produce around 4000 cars and motorbikes for the purpose of transporting athletes and officials around the Games.
Former British Olympic athlete and chairman of the LOCOG Sebastian Coe said “The size of BMW as a global brand, coupled with its presence and investment in the UK, meant that it was a natural fit.”. He continued “operationally an automotive deal is vital for organising committee. So I am thrilled BMW is on board. They share our vision to stage sustainable games in 2012”.
BMW has beat stiff completion to get the deal. The LOCOG committee set tough emission targets for the games. They suggested a maximum average of 120g CO2/KM. To which BMW surpassed. BMW will provide a range of vehicles including hybrid cars, motorcycles, bikes and conventional cars.
BMW are happy to be part of the games. Ian Robertson, member of the board of directors said: “Sportiness is the core of our identity and the core of the BMW brand. As the world’s most sustainable car manufacturer, we promote and support the idea of sustainable Games.
Most of the fleet will be based in London, however some will be in places such as the famous Old Trafford stadium, home to Manchester United.
