The latest TV advert from BMW states that evry BMW is designed and built for the Joy of the driver. It goes through the whole range of BMW’s amd includes some from the past also, to show you it is all about emotions and every BMW is a form of joy created for that purpose. You can see the making of joy from the BMW website here, but if you don’t want to leave our BMW blog you can see it the completed version just below..
There is not doubt that owners of BMW’s love driving where possibly a Mercedes it is more about being driven.
Maybe emotion is what car leasing business owners are looking for when choosing a car. After all, most cars tend to be drivem alone, rather than driving others and when you work had and do a lot of milage, choosing a car that suits the emotion applies to lease cars as well as buying.
